What makes startups fail or succeed? Is there a foolproof plan for aspiring founders? It is not only important for you to have an idea that you believe is amazing, but also your innovation has to fulfill an unmet need. Having a vested interest in startups and the venture capital space, I interviewed Professor Jeffrey Hollender, whom I took a social entrepreneurship course with called Innovations and Strategies for Building a Progressive Social Enterprise during my time at NYU Stern. Jeffrey Hollender is a co-founder and former CEO of Seventh Generation, adjunct Professor of sustainability and social entrepreneurship at New York University, and serves on the Kimberly-Clark and the Morgan Stanley Sustainability Advisory Boards. He shed some insights on how to create a successful startup, including how to come up with a startup idea, whether to take an entrepreneurship course, and the importance of creating a business plan.